Why do I need a Vector Logo?

Vector Defined


Vector Defined

Most of us know that in order to have a recognized business you need a logo. What some business owners or entrepreneurs don't always know is what type format should I be getting the logo in. A vector logo is scalable and editable, file extensions are usually: .EPS, .AI, .CDR, or .SWF, of course that isn't all of them but they are the main ones used. 

So why is this important? Your logo is your company's brand, it's face to the world. For example, your company has supported a local fundraiser and they are thanking you on a big screen presentation. It will not look good to have a blurry logo up on that screen. With a vector logo it is scalable to a big screen and will look fantastic. See samples:

Raster Image


Raster Image

Vector Logo


Vector Logo

Designers


Designers

When interviewing graphic designers some important questions to ask:

  1. What is your design process?
  2. Do you give me a vector format?
  3. Will I own the logo?
  4. Is there any additional fees?

With all of this being said, who would want to have a logo created that wasn't in vector format? The answer you wouldn't. Here at Entoo our graphic designers only do vector format logo design. 

So what if after reading this you don't have a logo in vector, but already have a logo? Our skilled team can take what you have and make it into vector. Depending on the original and difficultly of logo will determine the price. Contact us today to discuss your company's needs.

Posted by ApotheKeri March 28th, 2018 11:51 AM Graphic Design